Home Depot and Social Media

We always wonder how large companies use social media and whether it has any impact on their bottom lines. Also, another interesting question is: does social media marketing apply to all categories of products or is it more applicable to certain products than the others? How about a company like Home Depot? Could they use social media to engage consumers? It appears that the answer is a resounding YES! We will discuss many aspects of Home Depot's social media campaign, and how it helped them recover from a devastating negative feedback loop and refresh their brand image. Follow these links and discover for yourselves how this massive organization managed to become coalesce around an awesome social media campaign.

http://adage.com/article/special-report-social-media-guide/home-depot-s-social-media-strategy-pays/229865/

http://adage.com/article/news/home-depot-puts-a-spin-idea-sales-rep/227701/

In addition, they have now moved a step further by entering the world of mobile marketing. All of us know that mobile marketing is the future. Smart phones and tablets will platforms that support the next wave of innovation in marketing. Watch this video to see how Home Depot plans to engage consumers with their latest app: the smart phone contractor.

The Smart Phone Contractor - Home Depot from Chris Brinlee Jr on Vimeo.

Some takeaway lessons from this social media campaign:

• Link your marketing with your operations.
• Allow your employees to engage with customers directly. 
• Enable direct connections between your employees and outside world without the filter of corporate communications. 
• Use social media to generate +ve material about yourself that stays out there on the social web forever.